College of Health Sciences ASSIGNMENT COVER SHEET Course name:

College of Health Sciences

ASSIGNMENT COVER SHEET
Course name:
Health Communications

Course code:
PHC312

CRN:
24568

Assignment title or task:
Students enrolled in PHC 312 in winter 2022. The first section will be designed to gain general information about the communication program.
The second section will be designed to assess the student’s ability to publish a health communication plan.The student has 5 points to cover under the general program information section. The main communication program characteristics section will be designed to assess the group’s ability to provide basic information about the health communication planning process.
The written health communication program plan must be completed and submitted to the instructor no later than 11:59 PM on (February 04, 2023).
General program information
Name of the program.
Country and region (if applicable) where the program is based.
Time period (start and end dates).
Funding sources.
Give a short description of the program (maximum of about 250 words).
Main communication program characteristics
Describe the overall goal of the program.
List the SMART objectives of the program.
Describe the target audience(s) of the program (primary and secondary audiences).
Literature review: basing the communication program on current scientific knowledge and/or theoretical models and/or previous experience from other projects? One or two paragraphs about the problem. (300-500 words).
Describe the settings and communication channels.
Describe the development process of messages.
Describe the activities and timeline.
Describe the process/impact/outcome evaluation of the communication program that will be measured.
Describe the needs assessment that has been carried out.
Describe the environmental factors (i.e., factors beyond individual control) that the communication program addresses, if any.
Does the communication plan have a special focus on vulnerable groups (socioeconomically disadvantaged people, ethnic minorities, children, elderly people, etc.)? if yes, specify the vulnerable groups.
Provide details of the pilot study if a pilot study has been performed.
Describe which stakeholders are going to be involved in the implementation and describe their roles.
Indicate the demographic and socioeconomic factors of the target population that have been measured. E.g. age, gender, income/socioeconomic status, education, occupation…etc.

Student name & ID #

Submission date:

Instructor name:

Grade:
….Out of 10

The written report will be assessed for clarity and succinctness in providing the required information using a rubric of 0 (undeveloped/inadequate) to 3 (outstanding/exceptional), as illustrated below:

Objective/Element
Inadequate
Fails to meet expectations
0
Adequate
Partially meets expectations
1
Proficient
Meets expectations
2
Outstanding
Exceeds Expectations
3

Report clearly and succinctly defines program goals
Report clearly and succinctly defines program SMART objectives.
SMART objectives are: Specific: objectives should clearly specify what is to be achieved.
Measurable: objectives should be phrased in a way that achievement can be measured.
Achievable: objectives should refer to something that the program can actually influence and change.
Realistic: objectives should be realistically attainable within the given time frame and with the available resources (human and financial resources and capacity).
Time-bound: objectives should relate to a clearly stated time frame.
Report clearly and succinctly describes the target audiences (primary & secondary audiences).
Report provides a brief background that includes:
Report clearly and succinctly describes settings and communication channels
Report clearly and succinctly describes the development process of messages.
Report clearly and succinctly describes the activities and timeline.
Report clearly and succinctly describes how the process/impact/outcome evaluation of the communication program will be measured.

Indicate the demographic and socioeconomic factors of the target population
that have been measured. E.g. age, gender, income/socioeconomic status, education, occupation…etc.

Literature review.

Total

This assignment is worth 10% of the total possible points earned for the course.
Guidelines:
Use this Word Document.
Fill in students’ information on the first page of this document.
Font should be 12 Times New Roman
Headings should be Bold
Color should be Black
Line spacing should be 1.5
Use reliable references (APA format)
AVOID PLAGIARISM (you will get ZERO when there is plagiarism)
You should use at least 3references
Submit this WORD Document when you complete the required task
Submission should be before the deadline (submission after the deadline is not allowed)