(1) analyze a Youtube video using concepts from Chapter 7 and (2) evaluate the e

(1) analyze a Youtube video using concepts from Chapter 7 and (2) evaluate the effectiveness of the advertisement.
Process
Find a video on YouTube about a controversial topic that is designed to persuade people one way or the other on the topic. For some ideas on controversial topics, watch this: https://www.youtube.com/watch?v=fwGyR7jEwTM
Link the video you chose to your assignment.
Analyze the video according to the Elaboration Likelihood Model. Specifically:
Use at least three concepts from the Elaboration Likelihood Model of Persuasion and relate them to specific ideas in your video. Label anything you say as either the central or peripheral route, which can be two of your three concepts.
Describe at least one way in which the persuasive message fits with best practices according to the Elaboration Likelihood Model. Refer to at least one concept from the model (it can be one of the same concepts from 3, Bullet Point 2).
Then, describe at least one way the persuasive message could be improved according to the Elaboration Likelihood Model. Refer to at least one concept from the model (again, it can be one of the same concepts from 3, Bullet Point 2).
Analyze the advertisement according to the Who Says What to Whom in What Way Model. Specifically:
Use at least three concepts from the Who Says What to Whom in What Way Model of Persuasion and relate them to specific ideas in your video. The analysis should go beyond a simple listing of who is speaking in the video, what their message is, to whom they are speaking, and the method of communication (although any concept you mention should include those labels so I know what part of the model you are analyzing). Instead, talk about why that particular speaker might be persuasive, why the message might be persuasive to that particular audience, etc.
Describe at least one way in which the persuasive message fits with best practices according to the Who Says What to Whom in What Way model. Refer to at least one concept from the model (it can be one of the same concepts from 4, Bullet Point 2).
Then, describe at least one way the persuasive message could be improved according to the Who Says What to Whom in What Way Model. Refer to at least one concept from the model (again, it can be one of the same concepts from 4, Bullet Point 2).