How are creativity and innovation defined?

View the video “Creative Thinking-How to get out of the box and Generate Ideas” by Giovanni Corazza at TEDxRoma”(13:37 mins).

After viewing the video, address the following in your discussion post:
How are creativity and innovation defined?
How are people defined in those roles?
Which do you believe is of greater value to a company, a creative employee or an innovative employee?
From the video provide a tip and/or characteristic for each type of employee, specifically the creative and the innovative type.

ANSWER
In Giovanni Corazza’s TEDx talk on “Creative Thinking – How to Get Out of the Box and Generate Ideas,” he discusses various aspects of creativity and innovation. Here are the key points addressed in response to your questions:

**1. Definition of Creativity and Innovation:**
– **Creativity** refers to the ability to generate novel and valuable ideas, often involving thinking beyond conventional boundaries and connecting seemingly unrelated concepts.
– **Innovation**, on the other hand, involves implementing or applying creative ideas to create new products, services, or processes that add value or solve specific problems.

**2. Roles of People in Creativity and Innovation:**
– **Creative individuals** are typically those who excel in ideation and coming up with original concepts or solutions. They may be visionaries, artists, or idea generators.
– **Innovative individuals** are more focused on the practical application of creative ideas. They can take those ideas and turn them into tangible innovations, such as new products, services, or business processes.

**3. Value to a Company – Creative vs. Innovative Employee:**
– Both creative and innovative employees are valuable to a company, but their value may differ depending on the stage of the innovation process. Creative employees excel in generating a wide range of ideas, fostering a culture of innovation, and providing the raw material for innovation. Innovative employees, on the other hand, excel in executing and implementing those ideas effectively, bringing them to market, and ensuring they meet strategic objectives. The two roles complement each other in the innovation process.

**4. Tips/Characteristics for Creative and Innovative Employees from the Video:**
– **Creative Employee Tip:** Creative individuals often thrive in environments that encourage open exploration and unconventional thinking. A characteristic highlighted in the video is the importance of having a broad knowledge base and being curious. A creative employee should seek out diverse experiences and perspectives to draw upon when generating ideas.

– **Innovative Employee Tip:** Innovative individuals should be resourceful and capable of taking calculated risks. They need to be skilled in project management and execution. A characteristic emphasized in the video is the ability to persevere and navigate through the challenges that may arise during the implementation of creative ideas.

In conclusion, creativity and innovation are closely related but distinct concepts. Creative employees excel in ideation and idea generation, while innovative employees excel in implementing and realizing those ideas. Both roles are valuable to a company, and successful innovation often requires a combination of creative thinking and effective execution.