What are the sociocultural influences that effect customer decision-making when

What are the sociocultural influences that effect customer decision-making when considering healthcare services?
Post your discussion in the discussion box. Remember to react to two other student postings to earn maximum points.
Student 1 Caleb Christian Smith
Caleb Christian Smith MondayFeb 6 at 12:38pmManage Discussion Entry
Socio-cultural factors include consumers’ lifestyles, buying habits, education, religion, beliefs, values, demographics, social classes, sexuality and attitudes. These factors determine the suitability of an organisation’s products and services for its customers’ needs. They can include things like your education level, your exposure to violence, the way your community is designed, and if you have access to health care. These factors affect your ability to take part in healthy behaviors, and this affects your health.
student 2 :
Bre’onna Leshell AldridgeBre’onna Leshell Aldridge TuesdayFeb 7 at 9:22amManage Discussion Entry
Bre’onna Leshell Aldridge
HCL-3030-M50 (Healthcare Strategic Plan/ Mktg)
Week 4 Discussion
02/07/2023
What are the sociocultural influences that affect customer decision-making when considering healthcare services? The sociocultural elements include the family life cycle, social class, reference groups, and culture.
Family Life Cycle describes the stages the typical consumer passes through from childhood through the death of a spouse. Family decision-making becomes dominated by either husband or wife.
Social class: defined as relatively stable and homogenous divisions in society in which individuals, families, or groups share relatively similar interests, values, lifestyles, and behaviors. A combination of factors determines whether an individual belongs to one social class versus another. Income, education level, source of net worth, and type of housing are but a few of these factors.
Reference groups: a group of one or more people an individual uses as a basis of comparison regarding his or her beliefs, feelings, or behaviors. A reference group can affect a person in three ways: 1. offering information 2. Providing rewards for specific behavior 3. Enhancing an individual’s self-image.
Culture: refers to the values, attitudes, and ideas that are transmitted from one generation to another within a group of homogeneous individuals. These values, such as an achievement or success, might influence decision- making.