You are to design an intervention program to persuade people to adopt a healthy

You are to design an intervention program to persuade people to adopt a healthy behavior (e.g., exercising, condom use, healthy diet,wear sunscreen,etc.).This Intervention should incorporate at least three social psychological theories(or concepts). The paper should be 5 to 8 pages (excluding Title page and References) and submitted in Word
You must use APA format for this paper and include at least five references from peer-reviewed journal articles in the area of social psychology.
1. Is the paper organized into 6 parts: Title, Abstract, Introduction, Literature Review, Intervention, Conclusion, References. *Note that this means that your paper needs the correct headings in the specified order.
2. Does the title give a good indication of paper? *The title should specify that an intervention, based on social psychology, will address a specific health-related behavior.
3. Does the intervention seek to change a health-related behavior? *For example, papers that focus on prejudice reduction or academic motivation would not qualify.
4. Does the Abstract capture the intro (problem), intervention (mention what will be done), and conclusion? *Make sure you indicate what social psychology principles/theories will inform the intervention.
5. Does the Introduction state the problem and/or describe consequences? *Make sure to provide some evidence (population statistics or specific studies) that there is a problem.
6. Does the Introduction describe how people are resistant to change? *This is not required but it looks good if there is in fact evidence that people typically resist changing the specific behavior.
7. Does the Introduction end with a paragraph indicating that the intervention will be based on social psychological theories and concepts?
8. Does the Literature Review detail social psych theories/concepts that inform intervention? *This is very important. A common mistake is for students to continue writing about the problem behavior (i.e., they continue to discuss things that should only be in the Introduction). Remember that this is a “social psychology” paper.
9. Does the Literature Review end with an Overview that foreshadows the intervention?
10. Does the Intervention involve a broad campaign? *It would be too narrow if the intervention focused on just people at one center (e.g., the YMCA).
11. Does the Intervention involve multiple media sources with different strategies? *Here you don’t have to do too much (e.g., 4 different media sources with 3 or more different strategies per media source), but just make sure you don’t do too little (e.g., having 3 different media sources that all use the same strategy).
12. Is it clear which social psych theories/concepts informs which strategy? *This is key. Don’t assume that I will know what concepts underlie a strategy. Thus, it is a good idea to state explicitly what concepts are underlying which strategy. Note also that these concepts should be exactly the same as ones you described in the Literature Review.

13. Is the Intervention detailed? Can the reader picture what is going on? *This should be like a Procedures section in a research paper; in other words, another person should be able to redo the intervention based on what you wrote.
14. Does the intervention address how different types of people may respond to different messages? *This is not required but it would show that you’re thinking deeply and at many different levels if you’re able demonstrate that you’re aware that people with different characteristics (e.g., 20 year olds vs. 40 year olds) might be persuaded by different messages.
15. Does the Conclusion describe the strengths and weaknesses of intervention?
16. Does the Conclusion address how the intervention could extend understanding of the social psych theories/concepts? *This is not required but if you pull it off, it will show that you have a good grasp of the literature on a specific concept.
17. Does the Conclusion end broadly and focus on implications?
18. Are citations in APA style? (see https://owl.english.purdue.edu/owl/resource/560/02/ and
https://owl.english.purdue.edu/owl/resource/560/03/ ) 19. Are there at least 5 peer-reviewed citations?
20. Is the References section in APA style? https://owl.english.purdue.edu/owl/resource/560/05/ and https://owl.english.purdue.edu/owl/resource/560/06/ and https://owl.english.purdue.edu/owl/resource/560/07/
Paper Guidelines
The paper should be organized into six parts: Title Page; Abstract; Introduction; Literature Review; Intervention; Conclusion; References.
A. Title: Your title should be centered and just above the midpoint of the page. Your name should be just under the title, and our university name should be under your name. (You don’t need to put my name or the course name). Your title should give a good indication of what your paper is about. In other words, a reader should know what health problem your intervention addresses and what theory or concept you will be applying (i.e., don’t be too vague).
B. Abstract: This should simply summarize your paper in 150 words or less. Thus, there should be one to two sentences that capture the Introduction, two to three sentences that cover the Intervention (based on social psych concepts), and one to two sentences that cover the Conclusion. Note that the Abstract should be on its own page, with the word Abstract centered at the start of the page.
C. Introduction: Here is where you introduce the problem you want to address. The main goal is to make the reader care about this problem; after reading the Introduction the reader should think that something really ought to be done about this issue. A good strategy is to provide some statistics about the prevalence of the problem (e.g., More than 10% of Americans suffer from gingivitis). You may utilize websites that provide national or worldwide statistics (see below). Thus, it’s ok in this section to use these types of web-based sources. An additional strategy is to describe the consequences for people who experience the health problem (e.g., people with gingivitis tend to have unattractive smiles. This is in turn is increases the risk that others will reject them. As consequence of this social rejection, people with gingivitis are susceptible to depressed affect). You should cite studies that support these thoughts or make it clear that you’re making an argument (that hasn’t been tested). In addition, if it’s true you might discuss how people are resistant to engaging in this health behaviors (people used to be very resistant to wearing seatbelts, for example).
Then you need to a paragraph or so indicating how social psychological theories and concepts may help in changing people’s attitudes and behaviors on this issue. Remember, the Social Psychology and Health Module (p. 562-573) may help you in your thinking. You can then briefly indicate which theories and concepts you will focus on. These will mainly be those theories/concepts that have a role in influencing people. As noted in your syllabus, Chapter 8 is specifically about influencing people. However, you should also try to use concepts from other chapters (e.g., framing effects, social comparisons, possible selves, self-discrepancy theory, automatic self-control strategies, priming). You can also think about how to utilize certain motives (people’s need for self- enhancement) or cognitive processes (availability heuristic).

D. Literature Review: Go into more detail about the theories and concepts that will inform your intervention. The literature review shouldn’t simply define these theories/concepts. Discuss findings. And summarize at least one study; this should be brief—note how in our textbook the authors sometimes discuss a study’s procedures and results (without going into extensive detail about the number participants and what statistics were used).
In this section, don’t rely on the textbook. Use real peer-reviewed journal articles (that you find via PsycInfo, PsycArticles, and Google Scholar).
The Literature Review should end with an Overview subsection. Here you will just have one paragraph foreshadowing your intervention. This is just a good way to prepare the reader for what is about to come. In essence, you’re saying that based on the literature review it makes sense to design the intervention you’re planning.
E. Intervention: You’re to develop a broad campaign to reach a lot of people in order to change their attitudes about some health issue (e.g., make them think that gingivitis should be prevented) and ultimately their behaviors (e.g., they actually start engaging in gingivitis-prevention behaviors–brushing teeth etc.). Your plan should involve ads that you would run on TV (or even internet media—Youtube), radio, newspapers, magazines, pamphlets. Note that you’re not limited to one media source. However, you should develop different strategies for different sources (i.e., what you do for TV ad should be different than what you would do in a newspaper ad). You should also have the different sources in different subsections (i.e., under intervention section, you would have a TV ad section, Radio Ad section, Print Media section). Thus, don’t blend them all into one section—make them distinct from each other. Also, make it clear what social psychological theories/concepts are at play.
Give some detail. If you’re doing a commercial, describe your spokesperson (e.g., a celebrity, an expert, an attractive model, someone hurt by not engaging in the healthy behavior, someone helped by engaging in the healthy behavior). Try to have fun with it.
You may also consider whether it makes sense to cater the messages differently to different types of people, either based on cultural differences, gender differences, or personality differences.
F. Conclusion: Describe the strengths and weaknesses of your intervention. For example, as a weakness you may address how your intervention may not convince all people because of various factors (culture, gender, personality differences, self- enhancement motives, or situational—time constraint or multiple sources competing for people’s attention); note that you should actually explain why the campaign may be less effective with these groups…and perhaps present an idea what might be more effective. Discuss how your intervention (if successful) would extend our understanding of the theories/concepts. End broadly by discussing the implications of the intervention for addressing the problem; in other words, think of the importance it would do for society if people engaged in the health behavior (fewer unwanted pregnancies or STDs, fewer deaths, better psychological well-being, lower health care costs etc).
G. References: This should be in APA style. For instance, the word References (as opposed to Work Cited) should be centered at the top. Note also that the References section starts on its own page.