Category: Public Health

WEEK 9 ACTIVITY: HEALTH CARE MESSAGING
OVERVIEWIn this assignment, you will create digital or print collateral related to your chosen health care issue and provider targeted at an audience using a medium of your choosing.
SCENARIOImagine that you are working for the provider that you selected in the SWOT Analysis assignment and you receive the following email from Sharon, a member of your leadership team.
Hey, great news! We just identified funds to conduct public outreach. As I recall, you were interested in a particular health care issue that we provide. We want someone enthusiastic and creative to plan the best way to use the funds (don’t worry about the actual dollar amount at this point), so I am reaching out to you. I would like you to send me a pitch for how you would approach this.
Please do the following:
Remind me what your issue of interest is.
Identify the target audience (and why you chose them)
Identify your message and the medium through which you would deliver it to maximize exposure.
We are flexible about how you want to deliver this. Use your best judgment. Options to consider might be:
Social Media.
Industry publications.
Letters to stakeholders such as public officials, employees, patients, corporate partners, community organizations, donors, et cetera.
Radio/TV spots.
Print.
Look forward to hearing your ideas!
Sharon
INSTRUCTIONSPart 1: Identify the Audience and MediumCreate a document in response to the scenario in which you detail the audience and intended medium. Do the following:
Describe a target audience that is most appropriate for the messaging and justification of why it is appropriate. Consider gender, age, income level, race, education, religion, marital status, and geographic location.
Justify and support your recommendation for the optimal medium to deliver the messaging to the target audience. Note that there could be multiple mediums that complement one another. For example, you might do public outreach via mobile clinics with pamphlets and public service announcements on TV. Focus on only one medium so you can properly tailor your collateral to it.
Part 2: Create MessageCreate communication collateral that is appropriate for your chosen audience, message, and medium. Your message should be designed to achieve the corporate communications parameters stated in the scenario and promote plausible provider objectives.
Examples:
A letter to government officials stating support for their position on medical marijuana or promoting the provider’s position to effect policy change.
Social media engagement on Facebook to raise awareness of human trafficking and what the provider is doing to combat it.
A Public Service Announcement (PSA – radio, tv, billboard, etc.) to inform the local population of how climate change-related issues are impacting, or are being addressed by the provider.
An advertisement for the provider’s services to the elderly.
Notes:As you prepare your message, closely consider your medium to create collateral that is appropriate for it. In some cases, you might be creating materials that contribute to a product that you will not actually produce. For instance, if your choice of medium was a radio spot for a public service announcement, you might write the radio script associated with it, but not actually record the spot. However, you are encouraged to create the final product. In this instance, you might actually record your voice. You might even include appropriate audio enhancements such as music or sound effects if you want to (optional). The focus should be more on the message than the production quality of this type of communication. If you have any questions regarding your choice, contact your instructor.
Note: Collateral is a term used to denote any digital or printed material used to communicate an organization’s brand, products, services, or other messaging.
RequirementsComplete your finished product to the standards of the medium that you have chosen in accordance with best practices or conventions as best as you can determine. You are encouraged to have fun with this project and be creative. Be mindful that you are expected to produce a professional product.
If your collateral is written text or other content that can be authentically conveyed in a Word document, please use the same document used for Part 1. You should submit a separate file for audio files, video files, or social media posts. If you submit a link, it must be accessible to the instructor. If it is not, it is acceptable to take screenshots that fully reflect all work and submit them in jpeg or GIF format.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Develop health care provider communications that project corporate messaging to appropriate stakeholders.

Module Assessment #1: Prioritizing Health Issues
Module Assessments are graded assignments used to assess the student’s application of concepts from the module. For this module assessment, students will apply analytic methods for prioritizing health issues by using a Prioritization Matrix.
Scenario
In 2019, the Jefferson County Health Department (Birmingham, AL) published the results of a community health assessment. The assessment measured the health status of the community and highlighted the health indicators that yielded desirable and undesirable results. Your task is to identify health indicators with undesirable results and prioritize which health indicators should be addressed through a public health intervention. Note: you cannot choose the following indicators: Diabetes, Teen Pregnancy/Birth, Violent Crimes, Dental Care/ Oral Health, or Binge Drinking/ Excessive Alcohol Consumption.
Part 1:
1. Review the Jefferson County Department of Health Community Health Status Assessment Executive Summary.
2. Choose three (3) health indicators that yield undesirable results and complete the table below using the following instructions:
Column 1: enter the health indicators that you believe are important to address in Jefferson County, Alabama (remember to choose only indicators with undesirable results).
Column 2: enter which profile the health indicator belongs to.
Column 3: provide a 2-3 sentence justification and rationale for choosing each specific health indicator. Your rationale should include evidence from the executive summary report. Use APA in-text citations and reference pages.
Part 2: Use the Prioritization Matrix Table from the Worksheet to rank the health indicators from most important to least important with appropriate priority scores showing your work.Choose Criteria: Establish the criteria you will use to rate each health issue
Create a matrix: List all health issues vertically down the y-axis (vertical axis) of the matrix and all the criteria horizontally across the x-axis of the matrix so that each row is represented by a health issue and each column is represented by a criterion
Rate against specified criteria: Fill in cells of the matrix by rating each health issue against each criterion which should have been established prior to beginning this process. An example of a rating scale can include the following:3 = criterion met well
2 = criterion met
1 = criterion not met
Weight the criteria: *Total weight must equal 1. 00 or 100%.
Calculate priority scores: Once the cells of the matrix have been filled, calculate the final priority score for each health problem by adding the scores across the row. Assign ranks to the health problems with the highest priority score receiving a rank of ‘1.’
Write a one-paragraph summary that clearly identifies the key indicator you believe believes is the top priority, justification of methods, and synopsis of results.

Now that you are familiar with coding systems and practices involved in rendering care, let’s think about potential risks involved in coding and documenting care. Review the following Medicare Learning Network publication that describes healthcare fraud and abuse.
MEDICARE FRAUD & ABUSE: PREVENT, DETECT, REPORT
https://www.cms.gov/Outreach-and-Education/Medicare-Learning-Network-MLN/MLNProducts/Downloads/Fraud-Abuse-MLN4649244.pdf
Services Not Rendered: The submission of a claim for health care services, treatments, diagnostic tests, medical devices, or pharmaceuticals that were never rendered.
Ghost Patients: The submission of a claim for health care services, treatments, diagnostic tests, medical devices, or pharmaceuticals provided to a patient who either does not exist or who never received the service or item billed for in the claim.
Up-Coding Services: Billing of government and private insurance programs is done using a complex series of numerical codes that identify the specific procedure or service being performed. These code sets can include: the American Medical Association’s Current Procedural Terminology (“CPT”) codes; Evaluation and Management (“E&M”) codes; Healthcare Common Procedure Coding System (“HCPCS”) codes; and International Classification of Disease (“ICD-9”) codes. Government health care programs assign a dollar amount it will pay for each procedure code. Up-coding occurs when a health care provider submits of a claim for health care services, treatments, diagnostic tests, or items that represent a more serious and more expensive procedure than that which actually was performed. Up-coding can be a violation of the Federal False Claims Act.
Lack of Medical Necessity: In order to qualify for payment by government health care programs, health care services, treatments, diagnostic tests, medical devices, and pharmaceuticals must be medically necessary. Health care providers are required by law to document the medical necessity of the treatment or services for which they are seeking reimbursement. One common type of fraud has been to submit claims for services, treatments, diagnostic tests, and medical devices that are not medically necessary.
False Certification: When physicians, hospitals, and other health care providers submit bills to government health care programs they are required to include a number of important certifications, including that the services were medically necessary, were actually performed, and were performed in accordance with all applicable rules and regulations
25 points total.
Select one category of fraud or abuse, either from the Medicare Learning Network publication or from the list above.
Describe an example of a coding or documentation related practice, situation or event that might contribute to an occurrence of this fraud or abuse category. (5 points)
Explain how this undesirable outcome meets the definition of this fraud or abuse category. (5 points)
Compose a recommendation, control, or best practice that is designed to reduce the likelihood of this type of fraud or abuse violation. Include implementation steps and any departments or work groups that might be involved. (15 points)

Differentiate between WHO, and WTO in terms of budget, power, and the critiques for each of them, and support your answer with examples.

Description of funding agency and study section (1 page, double-spaced)Select a branch, institute, center, or sub-agency of NIH that best suits your grant proposal topic (see Introduction to Grant Writing).Note: The NIH RePORTER Matchmaker will read an abstract and then list grants that are similar, their funding agencies, program officials, and abstracts.
Select a study section that best suits your grant proposal topic (see Writing Grant Proposals, Part 1).Note: The Center for Scientific Review’s Assisted Referral Tool Links to an external site. works similar to the Matchmaker, except this one will list the most appropriate study sections.
Answer the following questions (1 page):Name the NIH branch, institute, center, or sub-agency.
Name the study section.
Explain why you have chosen this branch and study section.In one paragraph, explain why based on the sub-agency’s funding priorities and the study group’s areas on focus.
Grant Application Form (2 pages)Found in Grant Resources.
Detailed outline of Project Description/Narrative section (2 pages or more)Double-spaced.
Harvard outline format.
Please upload grant application form + outline/NIH-funding information (as one document only) to Canvas.
Combine your PDFs into one PDF. If you do not have Adobe Acrobat, you can use any of the numerous websites that do it for free, such as PDFsam Basic or SmallPDF.
TOTAL DUE: 5 pages or more
step 1: Choose a topic
You will propose a new project very similar to the project described in the lead article from the ROA.
Writing Grant Proposals, Part 1 provides more detail and advice on this.
The main difference will be the one improvement based upon your analysis of the project’s limitations.
We suggest choosing the simplest improvement to make your life easier!
step 2: Choose a granting agency and a study section
You will choose one of the 24 branches of NIH, because NIH supports Public Health research, and we will all follow the same format for writing the Grant. For information on the structure and branches of NIH watch/read Writing Grant Proposals, Introduction. The NIH RePORTER Matchmaker will read an abstract and then list grants that are similar, their funding agencies, program officials, and abstracts.
You will be applying for either a R01Links to an external site. or R03Links to an external site. grant, depending on how much money you are asking for.
You will then choose a study section. Writing Grant Proposals, Part 1 provides more details on both of these topics.The NIH Center for Scientific Review’s Assisted Referral ToolLinks to an external site. works similar to the Matchmaker, except this one will list the most appropriate study sections.
You will explain your choices in your submission to the Grant Preliminaries.
step 3: Outline the Project Description
Step 4: Fill out the Grant Application For

Description
As a member of the finance team, you have been asked to forecast the upcoming year’s operational budget for Krona Community Hospital. Click here for last year’s budget. After reviewing specific data, internal input, and external input from various sources, you find that the executive management team would like the budget to reflect the following:
10% increase in inpatient revenue
15% increase in outpatient revenue
5% increase in pharmacy revenue
15% increase in home health and hospital revenue
10% increase in payroll and benefits
Additionally, provide discussion on the following:
How do you think that revenue would increase in each of the areas? Think outside of the box, and perform research to determine current trends in those areas.
Why would there be a forecasted need to increase payroll and benefits?
Explain the role of key leadership in the budgeting process, from the chief executive officer down through to the staff level of a financial analyst.
The use of APA style is expected. Students are required to reference at least 2 scholarly sources for this task.

Poverty is the number one predictor of poor health status. To achieve health equity in our society, we need to truly understand what it means to be living in poverty. Throughout the semester we will be exploring poverty and how to best work with this population as you become a health professional.
The Introduction section of the book discusses how poverty forces families into survival mode. Answer the following questions in your discussion response.
What are some possible examples of living in survival mode (minimum of two examples)? For instance, people may resort to criminal activity to get what they need to survive or earn money.
How does living in survival mode contribute to health disparities?
Please cite references used in your response. This is a DISCUSSION so please interact and post responses to your classmates’ reply. You will be graded on your response and your interaction with classmates as discussed in the discussion rubric. Being it is the first week of class your original post is not due until Friday at 11:59 PM and your peer posts, Sunday at 11:59 PM. Beginning the second week, please follow the directions listed for course discussions with the original posts due Wednesday and peer posts due Sunday. I Need a dissection, and two responses

Leasing Decisions
Businesses generally own fixed (capital) assets. However, it the ability to use buildings and equipment that is important to the business, not their ownership. One way to obtain the use of capital assets is to lease them. Address the following requirements:
What are the different types of leases?
How can a lease be better than buying the item with capital?
What factors do you consider when evaluating a lease?
Embed course material concepts, principles, and theories (which require supporting citations) in your initial response along with at least one scholarly, peer-reviewed journal article. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references. Use Saudi Electronic University academic writing standards and APA style guidelines.

Public Health Prevention step 1 – YouTube
(Summer – 6 week course- Outline = 25 points; Steps 2-5 =50 points for a total of 75 points for the assignment )
1)7* Choose a public health concern from a list of topics given in Modules week 1 or go to https://www.apha.org/topics-and-issuesLinks to an external site. to choose from one of the topics listed on the American Public Health Association website. It will most likely be a broad topic/issue, so you will need to narrow down your focus onto a specific concern within that topic. 2) Using the 5 step approach (using the provided example Actions
and described in Chapter 1 of the textbook)-write and submit part 1(use required worksheet as format)
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of the public health prevention assignment (submit by end of 3rd week of the course). Part 1 will be graded (25 points) and revisions may need to be made and submitted with the completed assignment on the last day of the course. If revisions are needed there will be a comment made in your Part 1 submission. 3) Complete the assignment part 2 worksheet (Steps 2-5
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) and submit it with part 1 (even if no revisions are needed) by the last day of the course.
NOTE: Late submissions will be marked down by 15 points per day for work submitted after the deadline. I will NOT accept assignments after one week past the due date. I will not accept any work after the last day of the course. Check out the grading rubric for the assignment: Rubric for Part 1
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. Rubric for Part 2
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Background of the 5 step approach:
The focus of public health is on prevention. The desire is to ensure the health, safety, and well-being of entire populations. This approach strives to provide the maximum benefit for the largest number of people.
Public health relies on knowledge from a broad range of science-based disciplines including medicine, epidemiology, sociology, psychology, criminology, education, and economics. This broad knowledge base has allowed the field of public health to respond successfully to a range of health conditions across the globe.
The public health approach also emphasizes input from diverse sectors including health, education, social services, justice, policy, and the private sector. Cooperative action on the part of these stakeholders can help in addressing a multitude of health concerns.
The Assignment:
We will be simplifying the process of the PH approach. Usually, many people are involved and the process can take many weeks, months, or even years. We will be going through all of the steps with the limited time and data that we can collect- our interventions, evaluations, and monitoring summaries will mostly be theoretical or found in previous research.
1) READ the following example (you will use this model for your assignment): PH5stepapproach.pdf
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2) FILL IN the Step 1 portion of this worksheet-this MUST INCLUDE your public health issue AND the answers to the questions listed in the worksheet for step 1:
How many people are affected by the identified problem?
Who is experiencing the problem?
When and where is the problem occurring?
You will need to do a preliminary search to answers these questions. You can use the database at Grossmont College Grossmont College LibraryLinks to an external site. to obtain your resources. You must have 3-5 evidence-based (no Wikipedia or website information) sources. You can refer to the PICO worksheet
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to help with the search process. All citations must be formatted correctly. (Grossmont College Database will allow you to copy the citation- simply paste to your worksheet- all other resources must use APA or MLA format (see Purdue Owl writing Center linkLinks to an external site. for help). Here is a great PDF citation chart
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if you just want to check your citation formatting. 3) SUBMIT the part 1 worksheet during week 3 of the class- This is part 1 and it will be graded.
Once you receive your grade on part 1- make any revisions that were given to you in the comments of the grading area and then complete the assignment as follows:
4) Complete Steps 2, 3, 4, and 5 using this worksheet
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and submit the completed assignment by the last day of the class at 11:59 pm. (Submission link is in Week 6 Module)

Instructions:
This assignment asks you to examine and summarize a performance improvement model (as discussed in week 5 and listed below), using a real from a Canadian healthcare organization’s quality improvement initiative.
PDSA
Rapid Cycle Improvement
FOCUS- PDCA
FADE
LEAN
SIX SIGMA
LEAN SIX SIGMA
Many examples of improvement projects conducted by healthcare organizations can be found in academic literature or on the internet.
Find 1 example of a Canadian healthcare quality improvement project and summarize the improvement models used, including diagrams and charts to demonstrate the models discussed.
Summarize the main principle(s) of the improvement model used and explain how the concepts and techniques worked in practice.
Discuss the background of the healthcare issue identified, the current state and improvement outcome goals in the real healthcare quality improvement project you found.
Performance improvement projects consist of four steps, describe how the improvement project steps used in your example in detail.Define the improvement goal
Analyze current practices
Design and implement improvements
Measure success
Provide your own conclusion on the success of the initiative and any recommendations you would have in terms of other quality improvement tools that could be used, improvements to methodology and areas for further quality review.
Ensure that you provide the case study in your submission (i.e. hyperlink or download and submit of the case study document).
Assignment submission is a max of 3 double-spaced pages, using 12 point font. APA citations must be included and a reference page is in addition to the 3 page limit.
Assignment submission must also include a PowerPoint Presentation (.pptx format) with at least 10 slides, as a summary of your assignment. More instructions will be provided during class time.
*** As there are a high volume of examples available to use for this assignment, it is expected you find a unique case study to use. There should not be duplication of case studies used in the class.**** NOTE- PROVIDE CITATION AND REFERENCES